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TOFY.Future youth.

A new label with loud slogan tees, hand-embroidered linen and quiet knitwear. We built TOFY’s launch creative end to end: campaign films for the drop, a full lookbook across every product line and close-up detail shots that sell the craft.

Client: TOFY
Industry: Streetwear & menswear
Services: Campaign films · Lookbook · Product photography
Collection: Tees · Sleeveless · Polos · Henley · Linen shirts

01 — The collection

Every piece,one clean studio.

Catalogue shots for all eleven lines on a consistent studio look, ready for the store, marketplaces and ads.

TOFY logo tee

TOFY Call Me Sinner tee — Call Me Sinner tee

TOFY I Told God tee — I Told God tee

TOFY Black sleeveless — Black sleeveless

TOFY Honeybee sleeveless — Honeybee sleeveless

TOFY Honeybee, back embroidery — Honeybee, back embroidery

TOFY Olive polo — Olive polo

TOFY Embroidered black polo — Embroidered black polo

TOFY Knit henley — Knit henley

TOFY Blue embroidered linen — Blue embroidered linen

TOFY White embroidered linen — White embroidered linen

TOFY Natural linen shirt — Natural linen shirt

02 — Lookbook

Worn whereit belongs.

Each line gets its own world: slogan tees by the lake, linen at sea, knitwear in warm stone rooms.

Call Me Sinner tee by a lake and a black sports car

White embroidered linen shirt on a boat at sea

Honeybee sleeveless in a sunlit plaster interior

Knit henley in a mountain-view lounge

Embroidered black polo in a walnut dressing room

Natural linen shirt on an old-town street

I Told God tee back print, seated on stone steps

Olive polo in a warm stone interior

Black sleeveless back print on a night street

Blue embroidered linen shirt on deck

Call Me Sinner back print by the lake

03 — The craft

Close enoughto feel the stitch.

Macro shots of every print, embroidery and fabric, so the quality sells itself before anyone touches it.

Puff-print logo

TOFY detail: Raised slogan print — Raised slogan print

TOFY detail: Sunflower & bee embroidery — Sunflower & bee embroidery

TOFY detail: Flock-of-birds embroidery — Flock-of-birds embroidery

TOFY detail: Gold-thread florals — Gold-thread florals

TOFY detail: Tonal floral embroidery — Tonal floral embroidery

TOFY detail: Back-print typography — Back-print typography

TOFY detail: Tencel™ 210 GSM fabric — Tencel™ 210 GSM fabric

04 — Campaign films

Crafted forthose who refuse to settle.

Short films for the launch: a vertical teaser for reels and stories, and widescreen spots for YouTube and the site.

Break the loop16:9 spot

Coming soon teaser9:16 reel

Those who know16:9 spot

What we delivered

One launch,every asset.

4: Campaign filmsA launch reel, a teaser and two widescreen spots, each closing on the TOFY mark.
11: Product linesTees, sleeveless, polos, a henley and linen shirts, every one shot.
120+: Lookbook imagesStudio, on-location and macro detail for the store, socials and ads.
1: Brand worldOne look from lakeside to old-town streets, so every drop feels like TOFY.

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